Carlsberg Brings Countries Together With Border Football — creativeguerrillamarketing.com

It might be responsible for some of the biggest street brawls in England and parts of Europe, but you can’t deny that football brings people together. The FIFA World Cup has shown us that it can take people from all around the world and unite them in both celebration and passion. Carlsberg has taken the world’s love of football one step further, by testing to see if it is powerful enough to overcome border conflicts, with the help of some beer of course.

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