Tywin Lannister Tells Rugby Players to 'Turn Up' in Rousing Locker Room Speech — mashable.com

This is an ad for the Rugby World Cup, which gets underway later this month in England. But that's not the important thing here. No, the important thing is: Tywin Lannister! Or the actor who plays him in Game of Thrones, anyway. The Rugby World Cup hired Charles Dance to give players a rousing locker room speech. It may be Dance in the spot, but all we see is Tywin Lannister — just like those cunning ad execs planned. (Dammit, the #brands win again!)

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