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Art, Copy & Code: EA Sports “Madden GIFERATOR” — googleblog.blogspot.com

Whether you're a "12th Man" or wearing a cheesehead, chances are you’ll be watching the game with smartphone in hand. Eighty-four percent of us now watch TV while multi-tasking on other devices nearby. And today, the language of fan rivalries is a visual one. Just look at the resurgence of search interest for GIFs on Google Trends. Why say it in words when you can throw shade with a meme? You can also take control of the GIFERATOR and design your own GIFs, choosing the team, the player, the background and the headline, ready for sharing across the web.

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