Hootsuite Buys Brightkit For Gamefied Social Marketing Campaigns, Passes 10M Users — techcrunch.com

Hootsuite, a platform for businesses and individuals to manage social media campaigns across different networks that now has 10 million users in 175 countries, has made another acquisition to build out its platform. It has acquired BrightKit, a service that lets people customize social marketing campaigns with gamified elements like sweepstakes and other competitions. The terms of the deal are not being disclosed, but Hootsuite is wasting no time between announcing the buy and integrating it: today the company (both are based in Vancouver) is also launching a new feature for enterprises called Hootsuite Campaigns, built on Brightkit’s technology.

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