Montblanc Launches Bohème Watch Collection In Shanghai With Star-Studded Affair — forbes.com

Montblanc’s relationship with China goes back to 1992 and has grown to become one of its top three markets. The company now has 105 points of sale, including 47 mono-brand boutiques. Needless to say the country is very important to the luxury brand. In addition, despite government-driven austerity rules and slowing economic growth patterns, China remains one of the world’s largest and fastest-growing markets in the “hard luxuries” (jewelry and watches). After a year-over-year 12.5 percent decline in value of Swiss exports to China in 2013, sales are rebounding quickly, according to data from the Federation of the Swiss Watch Industry. For the first half of 2014, exports increased 3.6 percent. In July alone exports surged by 49 percent.

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