This is Sega's $100 million marketing plan that failed to save the Dreamcast — theverge.com

The following press release from E3 1999 explains, in depressing detail, Sega's strategy for marketing the Sega Dreamcast to a world that would ultimately welcome it with cool indifference, leaving arguably the first modern video game console to slowly die on the side of the video game highway. The entire press release is posted below, because its quite something, with the most fascinating parts bolded for those short on time. This is TL;DR, after all.

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