Amid all the new products it introduced on Tuesday, Apple also quietly but officially retired the iPod classic.
This was more than a little ironic, considering U2's appearance alongside Tim Cook with a splashy new Apple video that recalled the iPod silhouettes campaign from the mid-2000s. Indeed, the U2 ad feels like an homage to what is still one of the most successful consumer electronics products ever (which also came in a U2 edition).
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