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Fabolous Lands A Starring Role As Brand Ambassador For Rocawear BLAK — mtv.com

If you’re a hip-hop head, you can probably remember seeing Jay Z dressed from head-to-toe in his Rocawear clothing line during the Roc-A-Fella Records heyday, but it’s a new day for the brand. With the launch of the new Rocawear BLAK line, their brand ambassador Fabolous is helping to further their reach. “BLAK is mixture of LA and BK,” Fabolous explained to MTV News (in the video above). “Those two places are the melting pot for culture and diverse ethnicities, and [BLAK] is trying to take Rocawear from being looked at as just urban street wear, to show evolution and growth, into being an all around line.”

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