The 2014 Green Carpet Challenge, Hosted by Stella McCartney, Livia Firth, Anna Wintour, and Natalie Massenet — vogue.com

“The green carpet is the most sought-after validation in the fashion world for sustainability and excellence,” said Firth, dressed in a moonstone-embellished white Stella shift dress from resort. “I keep thinking, Wow—that’s all eco. It still surprises me. It’s not a token garment or two. It’s a full collection,” added McCartney. Long minimalist gowns (some with dramatic, floor-length capes), and abstract prints were splashed across optic white shifts, while silk one-pieces were lettered Love Me Do (as the song played in the background). The punchy shades of cobalt and cerise were attained with water-based ink. Even the seventies-inspired shoes came with heels that were made from sustainable wood. “Work it,” joked Mary McCartney, who was capturing this graphic lineup of models on film in a retro photography studio that could have been straight out of Michelangelo Antonioni’s Blow-Up.

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