Clear Channel has finally tuned in to the need to rethink its brand.
Clear Channel, the radio conglomerate that operates more than 1,200 stations around the United States, announced Tuesday that it is rebranding as iHeartMedia, drawing on the success of its online radio service iHeartRadio.
"iHeartMedia reflects both the success and the cultural impact of the iHeartRadio business formed three years ago and the evolution of the company’s major local radio station brands and franchises to include mobile, social and events," the company said in a press release announcing the branding change.
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