interview with mark van iterson, heineken’s global head of design all images courtesy of heineken
during london design festival, heineken unveiled ‘pop-up city lounge’ a premium, design-focused mixology bar – the second edition in the brand’s ‘open design exploration’ series. created by twenty designers from across the globe, the space was crafted in response to suggestions of what the ultimate lounge bar should be from tens of thousands of people, who shared their creative imagery on instagram.
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