GQ is trying to bridge the digital divide, reaching out to The Olds and the Millennials with fashionable, athletic bodies neither sector can achieve unless they are NBA star Blake Griffin. So the editors just put Griffin on the cover, saving themselves the trouble of identifying a regular human being to reach his abdominal level. Point; GQ.
According to WWD, GQ just launched their "age issue" which is very different than the age issue Vogue does every year because … their Editor-in-Chief Jim Nelson says so.
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