Why we may prefer a shot of vodka to a wee dram of blended whisky — theguardian.com

According to figures from Nielsen this week, sales of vodka are set to eclipse those of blended whisky in the next four years, making vodka the UK’s favourite spirit for the first time. Blended whisky sales are down 1.7% to 49.7m litres, and vodka is snapping at its heels, up 0.3% to 44.6m litres. (Regardless of its unfairly fusty, pipe-and-slippers image, whisky is a big financial deal, and makes up a quarter of British food and drink exports. Scotch whisky exports are worth £135 a second to the UK economy, and blended makes up around four-fifths of those sales. If vodka really does get the top spot, it will make a lot of people both north and south of the border rather nervous.)

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