ogilvy & mather spreads peace with world leader foosball figurines photo © keno zhao all images courtesy of ogilvy & mather shanghai
on the 21st of september, millions of people around the globe participated in the international day of peace, an annual 24 hours calling for non-violence and a world-wide ceasefire. in 2013, 470 million people across 200 countries participated in this event through the efforts of non-profit organization, peace one day. but awareness in china remains low, so ogilvy & mather shanghai decided to get involved in spreading the word of amity through their campaign, ‘shoot goals, not guns.’
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