Editor’s note: Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana, and Salesforce and blogs about marketing, growth, and storytelling at Threadling.
The story of life on Earth thus far has had an unmistakable direction, and it has moved toward greater complexity. Sure, evolution has seen lots of fits and starts and collapses and mass extinctions. And yes, some replicators (like viruses) seem to have become less complex over time.
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