Hootsuite Gets $60 Million in Funding, Buys Social Telephony Firm — mashable.com

Social media platform Hootsuite on Thursday announced it closed in on $60 million in new funding, bringing the company's total funding to $250 million. The Vancouver-based firm also said it was buying Zeetl, a Canadian social telephony startup, which will let it integrate voice calls into Hootsuite's dashboard. Ryan Holmes, the CEO of Hootsuite, told Mashable that the feature will let companies skip a few steps to perform customer outreach. "It cuts out the need to DM, follow or any of the other rigamarole," Holmes says. For example, if a customer is complaining about a brand on Twitter, than a rep for the brand can initiate a voice call to find out what the problem is and address it before it becomes an issue. Terms of the deal were not disclosed.

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