The xx's Record Label Calls Out Hugo Boss Ad on Plagiarism — rollingstone.com

On their 2009 debut LP, the xx emerged with a minimalist style built on probing synth textures and chiming guitars. Critics were bewitched by the sound, as, apparently, were advertisers: As Pitchfork reports, a 2014 ad campaign from fashion company Hugo Boss – in which a sharp-dressed man drives around while sporting sunglasses – features a soundtrack that sounds eerily similar to the xx's "Intro." And on Friday, the band's label, Young Turks, blasted Hugo Boss on Twitter. "As a firm built around original design, isn't it odd that you'd pay for such a poorly disguised fake?," wrote the label.

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