Salesforce Hopes To Ride Analytics Wave With New Business Intelligence Service — techcrunch.com

Salesforce.com will unveil a new analytics service tomorrow morning they have dubbed Wave. The product will be introduced by CEO Marc Benioff at the company’s Dreamforce customer conference in San Francisco, but according to a Salesforce spokesperson, it is already available in the AppExchange now. It was one of the worst kept secrets in technology as just about everyone I talked to knew about this even before today’s release, but the general consensus is that this is something that Salesforce had to do, even though the market is crowded with competitors and they are very late to the game.

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