New Croissant-Hybrid 'Baissant' Brings Crumbs Bakery Back to Life [VIDEO] — mashable.com

When Crumbs announced it would be reopening with a new hybrid food item on the menu, Mashable just had to get the flaky low down. In July, Crumbs abruptly closed all 48 of its U.S. shops due to serious financial difficulties. But with the help of a few cupcake-loving investors, the chain was acquired in a Chapter 11 process by the Lemonis Fischer Acquisition Company, LLC — co-owned by Marcus Lemonis, the host of CNBC's The Profit.

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