For 2.7 Million Home Designers, Houzz Is A Mighty Door-Opener — forbes.com

When Michael Abrams talks about his 15-year career in residential design, the Chicagoan divides his experiences into two parts: before he started using Houzz, and the way he does business today. Thanks to Houzz’s vast reach, homeowners around the world are discovering Abrams’s work as they surf their phones, tablets and web browsers, looking for appealing remodeling ideas. More than 25 million users a month visit Houzz’s site — an audience far beyond what old-fashioned print advertising ever could have created for designers like Abrams. The payoff: thanks to Houzz, Abrams has signed up clients in New York and Baltimore. He’s also chatting with  prospects as far away as Rancho Santa Fe, Calif., and Dubai.

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