Rob Reiner in War to Keep Chain Stores Out of Malibu — hollywoodreporter.com

This story first appeared in the Oct. 31 issue of The Hollywood Reporter magazine. Rob Reiner, a Brentwood resident with a house in Malibu, figured he would face off against out-of-town developers when he proposed Measure R, which restricts chain stores in Malibu, but he didn't know his opponent would be a local powerhouse who developed Montana Avenue and bailed out Staples/L.A. Live and Playa Vista projects in the '90s.

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