The sales floor was still buzzing late Thursday at the Tokyo Content Market as buyers huddled in booths hammering out deals or laying the groundwork for future agreements. Across town, the Tokyo International Film Festival was preparing to roll out the red carpet for its opening night, which is expected to be attended by Japanese Prime Minister Shinzo Abe.
Yuki Sato, a representative of U.K. Trade & Investment at the British Embassy booth, said her organization had been pleased with the interest from Japanese buyers in British content. U.K. content has been of appeal in various Asian countries, including China.
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