Air New Zealand's epic, 'Hobbit'-themed safety video is the most fun you'll have finding your exit row — theverge.com

New Zealand's tourism industry has benefited greatly from Peter Jackson's films based on J.R.R. Tolkien's Lord of the Rings and The Hobbit, so it was natural for airline Air New Zealand to partner up with Jackson, branding itself as the "official airline of Middle-earth." Alongside its plans emblazoned with imagery from Jackson's films, the airline also produced a Hobbit-themed air safety video in 2012 to go along with the first Hobbit film.

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