Located in downtown Reykjavik in the basement level space of design store Hrím Hönnunarhús, Þoka was opened in the spring of 2012 by gallery director and curator Aldis Snorradottir and, in accordance with her passion for fostering emergent talent, the gallery concentrates on exhibiting new works of art by young, up-and-coming artists. While Þoka shows art in a wide range of mediums including sculpture, video and experimental painting, it does put an emphasis on works based on a strong concept and has hosted exhibitions that include Icelandic artist Hulda Rós Guðnadóttír’s mixed-media installation Keep Frozen part two, part of a project examining childhood memories of harbour culture.
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