Salesforce’s Reinvention As A Marketing Behemoth — techcrunch.com

Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. Everyone has noticed Salesforce.com’s new website, unveiled at its Dreamforce event last week, and logo, which is in line with the new flat and clear-cut design trends popularized by Apple and Windows. Beyond aesthetics, the new layout crystallizes the efforts of the company to communicate that, outside of its core CRM and B2B business, it has cemented its growth into customer analytics, digital marketing and social media.

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