Timex Is Thinking About Releasing A More Consumer-Friendly Smartwatch Next Year — businessinsider.com

TimexA photo of the Timex Classic Round watch Timex is thinking about releasing a new smartwatch focused on a more mainstream consumer audience in 2015, Timex told Business Insider. The watch wouldn't focus on fitness and running statistics like the company's current line of Iron Man watches. Rather, this watch would be geared towards all consumers — not just athletes — and would probably need to tether to your smartphone to carry out most of its tasks.

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