Mars tries to share benefits of business without parting with profits — theguardian.com

Cocoa farmers in the Ivory Coast work on small holdings of as little as two hectares of land. Using traditional farming techniques, their tiny businesses trap them in a life of poverty, with most unable to earn enough to make a sustainable living for themselves and their families. Meanwhile, some of world’s wealthiest confectionery companies make huge profits on the back of insufficient wages. Mars is one such organisation. Tracking its supply chain back to 150,000 of these impoverished growers, it decided it had a responsibility to share the benefits of its global success with all those involved in the business.

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