American Beagle Outfitters Is Happening — elle.com

Last April Fool’s Day, American Eagle Outfitters cleverly debuted American Beagle Outfitters, which is exactly what it sounds like: a clothing line for dogs. However, the joke sort of backfired—people thought it was funny, sure, but they also wanted to buy AE designs for their dogs. In an effort to give the people what they want, American Eagle decided to produce American Beagle. If this comes as a surprise to you, it shouldn’t. I had a dog for approximately two weeks last year and the biggest issue I encountered with the ladies at the dog park (aside from the fact that they did not like my fur coat) was that I lacked a sweater for my dog. The growing popularity of dog costumes and subsequent occasions for dogs to wear clothing fits right into the supply-and-demand model.

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