From the iPod to the iPhone to the iPad, Apple has managed shifts in category lifecycles better than any consumer technology company, but even it occasionally seems flummoxed about what to do with a product category. One example of this was the iPod nano. Once a flagship, it became a challenge after the introduction of the iPod touch, the iPod family’s last shining light. Apple changed the nano’s fundamental design more times than any other product in its modern era.
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