Benefit Cosmetics traces its success to being born in S.F. — sfgate.com

http://www.sfgate.com/style/article/Benefit-Cosmetics-traces-its-success-to-being-5876658.php gallery_overlay_close|article-gallery-5876658|article-gallery-5876658|0 Talk to any employee at Benefit Cosmetics’ Bush Street headquarters or Bay Area boutiques and you can expect to hear about the “DNA of the brand” as well as its motto, “Laughter is the best cosmetic.” The Benefit team drinks the figurative Kool-Aid — originally a blend of boiled roses and dirty jokes concocted by twin sisters Jean and Jane Ford in 1976, when they began their beauty empire in the Mission District. Today, on the heels of the 25th anniversary of its San Francisco boutique openings, Benefit is poised to become a billion-dollar company, “exporting” its quintessentially S.F. brand to the world and playing to its strengths with cheeky social media campaigns.

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