11 Reasons Willy Wonka Was A Terrible Businessman — mtv.com

Willy Wonka was an accomplished candyman, to be sure. He has a great product that virtually sells itself; he’s a master of publicity; and he was a branding expert before that became a cottage industry. But Willy Wonka was also a horrible businessman, running his enterprise based on his own whims, quirks and awkward public appearances — basically, the Mark Zuckerberg of sweets — instead of on sound financial principles. The proof is in the Pixy Stix…

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