Built In Brooklyn: Gotham Greens Turns Rooftops Into Urban Farms — techcrunch.com

For our latest episode of Built in Brooklyn, we went to the new Whole Foods in Gowanus — which might seem a little strange, but that’s where you’ll find urban agriculture startup Gotham Greens. Specifically, the company runs a greenhouse growing pesticide-free produce on the store’s roof, and that produce is sold in the Whole Foods itself. (To be clear, Gotham Greens has three rooftop farms/greenhouses in New York City, and it has plans to expand elsewhere. Its produce isn’t just sold in Whole Foods, either.)

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