Brainpower Builds Good Brands. But Legendary Brands Come From the Heart. — entrepreneur.com

As an entrepreneur, you probably spend a lot of time obsessing over data and metrics. And that’s all necessary if you want to build a solid, competitive brand. But if you want to create an epic, long-lasting brand, if you want to start a social movement, then you had best start making some decisions with your heart. “If you are an entrepreneur, you are in the action business. You are trying to sell people, move people, spend, pay, decide!” says Kevin Roberts, the global CEO of advertising juggernaut Saatchi & Saatchi. “There is no time for rational thinking. Make the big decisions with your heart, the little ones with your head.”

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