CNN Films Names Volkswagen As Presenting Sponsor — hollywoodreporter.com

CNN Films has named Volkswagen as its presenting sponsor for its documentaries airing on the news network. The partnership will kick off with CNN Films' cost-of-college title Ivory Tower, which premieres on CNN on Thursday, Nov. 20. The car manufacturer will have an extensive co-branded presence leading into and during sponsored films, including custom-produced co-branded creative material and Volkswagen advertising during film breaks. The partnership will last through the first three quarters of 2015, spanning a number of CNN's films.

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