KLM wanted to share the love of flying with people all over Canada. That’s why they created a very unique billboard that allows users to actually interact with it.
The billboard was actually very simple in design as it just had a picture of a KLM airplane; however, the way it was designed was very unique. Agency Bleublancrouge placed a canister on the billboard that was controlled from a level at the ground level. People could then walk up to the “captain’s chair” and be the one to initiate a countdown to blastoff.
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