Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages — entrepreneur.com

If potential love matches slip through the cracks of Craigslist’s Missed Connections pages -- where users frequently attempt to reconnect after miscarried chance encounters -- perhaps this conciliatory token is the next best thing. In an odd move for a luxury brand, Austrian glassmaker Swarovski has turned to Craigslist's quasi-personal ads section to place two listings in both New York and Philadelphia. Each sounds like a love letter clumsily laced with marketing copy.

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