Path, the messaging/social networking company, made a major move towards commerce when it launched its new Talk app this summer. One important component of that app, ‘Places’, lets businesses and customers connect and communicate via text — and that service has now expanded outside of the U.S., hitting the UK, Ireland, Australia and New Zealand today, the company announced.
It’s been a difficult past 12 months or so for Path — which has struggled in some markets, made layoffs, and lost key executives – but the idea behind Places is a solid one. If you have a question about a product or service, you should be able to text the company behind it like a friend and get an answer quickly, rather than having to travel to a store, or make a call and get routed through various teams or automated switchboards.
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