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This Startup Wants to Turn Your Rolex Into a Smartwatch — entrepreneur.com

Let's face it. Smartwatches are geeky. They come in ridiculous shapes and colors and have batteries that barely last a full 24 hours. Many people who still wear wristwatches want something that, you know, tells the time, and looks good, too. Rolex. Omega. Cartier. For some people, their watch is a status symbol. Can the same be said of the Pebble? The Moto 360? Even the forthcoming Apple Watch? Meh, not so much. Not unless your friends are obsessed with tech and nothing else.

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9 years ago

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