Latin Grammys Deliver Big Ratings, But Few Music Sales — billboard.com

The 15th annual Latin Grammy Awards were a television ratings success, but delivered disappointing music sales in the U.S. The Nov. 20 live award ceremony, which featured performances by Pitbull, Calle 13, Marc Anthony and Ricky Martin, among others, reached nearly 10 million total viewers and averaged 4.8 million viewers, according to Nielsen. That translated to double-digit growth from 2013 among adults 18-49 (+10 percent) and 18-34 (+16 percent).

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