Twitter Unveils New Ecommerce Feature — entrepreneur.com

Following the introduction of its "buy button" in September, Twitter has rolled out a new ecommerce feature called Twitter Offers.  In a blog post, the company explained that it sees this as a way to explore and test how "advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps." Beginning this week, U.S. users who see a Twitter Offer pop up in their feed can add it to their credit or debit cards and then redeem that offer by using their cards in the retailer's online stores or brick-and-mortar locations, without any additional coupons. 

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