Florist Philippa Craddock opens her first retail shop in Selfridges in London — flowerona.com

I’ve admired florist Philippa Craddock’s exquisite floral designs for some time now. So, I was delighted to hear that she was opening her first retail shop in London, in the Selfridges Foodhall!  At the beautifully designed area, not only can customers select from a range of seasonal flowers, bouquets and potted plants, but also book complimentary consultations for weekly house flowers and event blooms.

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