Old Navy tries Twitter's Buy button — mashable.com

Retailer Old Navy became the latest brand to try Twitter's Buy button, with a holiday promotion offering a limited-edition blanket. On Tuesday, Old Navy will offer 100 limited-edition $15 blankets created by the Novogratz family from HGTV's Home by Novogratz. The blanket will be available in store on Dec. 3. The retailer is using Twitter to provide early access for Twitter followers. As with other Buy button promotions, consumers who see the button can click and then enter credit card information to buy the item, (unless they've done so before.)

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