Earlier this week, a brief but curious post appeared on YouTube’s Google+ account: “‘Gangnam Style’ has been viewed so many times we have to upgrade!” it said. The bizarre music video, in which a thirtysomething Korean rapper pretends to be a cowboy in a variety of inconvenient places, was an explosive worldwide smash when it landed in July 2012—but even though traffic leveled off after its viral phase, the views still continued to pile up slowly but steadily until it hit a critical 2,147,483,647 views.
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