Panning For Silver Screen Gold: How To Invest In Films — forbes.com

On a chilly afternoon last autumn Whoopi Goldberg found herself wandering toward a group of strangers in a tiny Appalachian coal-mining town, preparing to thank them profusely. She was in Big Stone Gap, Va. to shoot a film of the same name (based on the novel by her friend Adriana Trigiani) alongside costars Ashley Judd and Patrick Wilson. The unfamiliar faces, perched behind monitors that allowed them to see everything the cameramen saw, belonged to the film’s financial backers. Goldberg introduced herself and expressed her gratitude to the starstruck group for giving her the job.

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