Watch: Samsung fools a falcon in latest Galaxy Tab S spot — marketingmagazine.co.uk

The brand has released a 60-second spot to demonstrate the power of the Galaxy Tab S screen versus the Apple iPad Air 2. The ad shows a falcon soaring over the London skyline before pouncing on its "prey". The Galaxy Tab S arrived in June, with Samsung hoping to boost sales over Christmas as consumers weigh up new rival tablets. Samsung's corporate marketing vice president, Russell Taylor, said: "A key feature of the Galaxy Tab S is its ability to deliver rich, crisp colours and incredibly sharp images.

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