Remembering Vince McMahon's Promo Introducing the 'Attitude Era' — bleacherreport.com

Vince McMahon needs to listen to his own words, the ones he shared with the world when he ushered in the Attitude Era. As WWE readied itself to go to battle with WCW, to remake itself into a more irreverent, envelope-pushing product, McMahon told fans on Raw that change was coming. It did. WWE's most successful period followed. The chairman could learn a lot from rewatching that promo. WWE is again in need of change, although it has no WCW equivalent to push it toward that transition into a new era.

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