Social Influence Startup PeerIndex Acquired By Brandwatch in Cash/Shares Deal — techcrunch.com

After raising $22 million in May this year social media monitoring startup Brandwatch has clearly been hunting around for arrows to add to its quiver. It’s gaze has now alighted on ‘social influencer mapping’ startup PeerIndex. Terms of the acquisition were undisclosed but TechCrunch understands the majority of it comprised of shares in BrandWatch combined with cash. Peer Index had raised a total of £5 million to date. This is Brandwatch’s first acquisition.

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