After 15 Years With BBH, Johnnie Walker Picks a New Agency — adweek.com

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden + Kennedy. Agencies met this week with the client in Amsterdam for final meetings on the Scotch brand, which spent $40 million in measured media in 2013. The review initially came as a surprise to some industry observers who saw BBH's "Keep Walking" strategy as one of the best in spirits marketing. When the campaign broke in 2000, brand sales represented 13 percent of the global market; at the end of 2013, that figure exceeded 20 percent, according to IWSR.

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