Leadership is a tough business, especially in the digital era. In earlier times, managers paid their employees to perform tasks and directed them how, where and when to do them. These days, however, professionals are paid to solve problems and create things, like products, strategies and new technologies.
So the role of leaders has changed a great deal. It is no longer enough to merely plan and direct action, today we must inspire and empower belief. That’s how you attract the people, partners and consumers you need to compete and win.
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