Yahoo! recently sat down with Tim Burton for a retrospective interview about the filmmakers entire career, and when asked about why the decision was made to walk away from Gotham in the early '90s, Burton revealed that a significant part of it was that McDonald's was unhappy about how dark and gross Batman Returns was at moments - specifically Danny DeVito's portrayal of Oswald Cobblepott a.k.a. Penguin. It turns out that people don't want to sit down for a nice juicy hamburger after spending two hours looking at a sewer-dwelling villain with a black mouth. Said the director,
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